Case study · Maternity and surgical clinic · Pragathi Nagar, Kukatpally, Hyderabad
Sri Sai Lorven Clinic Case Study: Local SEO for a Maternity and Surgical Clinic
How Brolly Agency's local SEO and doctor-led content gave a two-doctor clinic in Kukatpally 2.92K Google clicks, 535K impressions and an average position of 11 in 16 months, with its procedure cost pages and doctor profiles cited in Google's AI answers.
Search Console evidence
Local SEO · Kukatpally
Clinic marketing
Registered agency since 2013
In short
Sri Sai Lorven Clinic, Kukatpally
Brolly Agency handles digital marketing for Sri Sai Lorven Maternity and Surgical Clinic in Pragathi Nagar, Kukatpally, Hyderabad, led by Dr Vineela Reddy (gynaecology) and Dr V Ramprasad (general surgery). Google Search Console recorded 2.92K clicks and 535K impressions at an average position of 11 between 29 June 2025 and 28 October 2026, and 9.15K appearances in Google's generative AI features across 23 pages. Clinics in Hyderabad can request a free local SEO audit.
✔︎ Client: Sri Sai Lorven Maternity and Surgical Clinic, Plot 546, opp. SBI, Pragathi Nagar, Kukatpally, Hyderabad 500090
✔︎ Industry: healthcare — maternity, gynaecology, laparoscopic and general surgery
✔︎ Services: website, local SEO, doctor profiles, procedure and cost pages, AI search optimisation
✔︎ Evidence: Google Search Console, 16 months to 28 October 2026
✔︎ Compliance: no treatment outcomes or patient testimonials are claimed on this page
Results at a glance
What local SEO looks like for a neighbourhood clinic
535K
Google impressions in 16 months (29 Jun 2025 – 28 Oct 2026), with 2.92K clicks
Position 11
Average Google position across all ranking queries
363
Clicks from people searching the clinic by name (six brand variations), proof the name is known locally
9.15K
Appearances in Google AI Overviews and AI Mode, 18 May – 28 Oct 2026, across 23 pages
Figures are taken from the Google Search Console screenshots in the results section (Search type: Web). Daily clicks were higher in mid-2025 than in late 2026, so the next phase of this project is refreshing the cost pages; no agency can guarantee rankings or patient numbers.
The challenge
What did a two-doctor clinic in Kukatpally need from search?
Sri Sai Lorven offers pregnancy care, laparoscopic gynaecology, family planning, cervical cancer screening, and general surgery for gallbladder stones, hernia, appendicitis, piles and thyroid. It competes with corporate hospitals a few kilometres away in Kukatpally and KPHB.
01
Be the local answer for a procedure
People in Pragathi Nagar, Nizampet and Kukatpally search "family planning operation cost" or "piles specialist doctor" and expect a clinic nearby. The site had to rank for procedures, not only the clinic's name.
02
Make the doctors findable
Patients search for "dr vineela gynecologist" after a referral or a word-of-mouth mention. Each doctor needed a clear profile that ranks and that Google's AI can cite.
03
Answer cost questions honestly
Cost is the first question for family planning, gallbladder, appendix and circumcision surgery. Clear ranges, written within medical advertising norms, build trust before the first call.
The Brolly Growth System
How we made a neighbourhood clinic findable, step by step
The same five steps we use for every client, scaled to a two-doctor clinic with a local catchment.
01
Understand
We mapped how people within a few kilometres search: by procedure and cost ("family planning operation cost"), by doctor ("dr vineela gynecologist") and by clinic name variations. Each needed its own page.
02
Reach
Procedure pages with honest cost ranges (family planning, gallbladder, appendix, circumcision, prolapse, hysterectomy), doctor profile pages and a Google Business Profile optimised for Pragathi Nagar and Kukatpally.
03
Convert
Every page carries the clinic's address, a call button and WhatsApp, because a patient reading about a procedure at 10 pm wants to book, not browse.
04
Automate
Monthly Search Console reporting by page and query runs automatically, so the doctors see which procedures and profiles bring visibility without a manual report.
05
Scale
The report also showed daily clicks easing from mid-2025 to late 2026, so the current phase refreshes the cost pages, adds new procedures and strengthens the local listings.
AI handles query clustering, outlines, schema and reporting. Our strategists and writers choose the procedures to cover, have the doctors check every clinical statement and keep the pages within NMC advertising norms.
Results (verified in Google Search Console)
What results did Sri Sai Lorven Clinic see?
✔︎ 16-month totals: 2.92K clicks and 535K impressions from Google Search at an average position of 11 (29 June 2025 – 28 October 2026, Search type: Web).
✔︎ Known by name: six variations of the clinic's name ("sri sai lorven maternity and surgical clinic", "sri sai lorven", "sai lorven hospital" and others) brought 363 clicks.
✔︎ Procedure searches: "family planning operation cost" earned 56 clicks from 4,959 impressions, and "hpv vaccine cost in hyderabad" 29 clicks from 6,003 impressions.
✔︎ Doctor searches: "dr vineela gynecologist" and "dr vineela reddy gynecologist" brought 76 clicks between them, with the doctor profile pages also cited in AI answers.
✔︎ AI search: 9.15K appearances in Google AI Overviews and AI Mode across 23 pages between 18 May and 28 October 2026.
✔︎ Honest trend: daily clicks were higher in mid-2025 (about 16) than in October 2026 (about 5), which is why the cost pages are now being refreshed and expanded.
Why it matters
A small clinic does not need thousands of clicks; it needs the right few hundred. People searching a procedure cost or a doctor's name in Kukatpally are close to booking. Ranking for those searches, and being cited by Google's AI for them, is what keeps a two-doctor clinic's calendar full.
Google Search Console, srisailorven.com: last 16 months to 28 October 2026. 2.92K clicks, 535K impressions, average position 11.
Google Search Console, generative AI features report (Beta): 9.15K impressions in AI Overviews and AI Mode, 18 May to 28 October 2026.
Found in AI search
How often does Google's AI cite Sri Sai Lorven Clinic?
Google's generative AI features report counts how often a site's pages appear inside AI Overviews and AI Mode. For a neighbourhood clinic, the pages cited are exactly the ones a patient needs: costs and doctors.
9.15K
Impressions in Google AI Overviews and AI Mode, 18 May – 28 Oct 2026
23
Pages on srisailorven.com cited in generative AI features
3,340
AI appearances for one page: "Family planning cost"
After the family planning cost page, Google's AI drew on prolapse surgery (1,247), gallbladder surgery cost (593), piles specialist doctor (553), the Dr Vineela Reddy profile (550), the Dr V Ramprasad profile (526), circumcision operation cost (500) and appendix operation cost (361). Doctor profiles being cited matters: it means an AI answer about a gynaecologist in Kukatpally can name the clinic's own doctor.
The generative AI features report is a Beta report in Google Search Console; it reports impressions only and starts from 18 May 2026. Figures were read from the account on 30 October 2026.
What we learned
Four lessons for small clinics
01
Doctor profiles are landing pages
A patient who heard a doctor's name searches it next. Profile pages that rank and get cited by AI turn word of mouth into bookings.
02
Cost pages earn trust and AI citations
"Family planning cost" is the clinic's most-cited page in Google's AI. Honest ranges, written within medical norms, are what both patients and AI reward.
03
Brand searches show the local work is landing
363 clicks on six spellings of the clinic's name mean people are hearing about it offline and confirming online. Local SEO has to catch that moment.
04
Visibility fades without refreshes
Clicks eased over 16 months as competitors published their own cost pages. Clinic SEO is maintenance, not a one-time build.
FAQ
Questions about the Sri Sai Lorven Clinic case study
Who is Sri Sai Lorven Maternity and Surgical Clinic?
Sri Sai Lorven is a maternity and surgical clinic at Plot 546, opposite SBI, Pragathi Nagar, Kukatpally, Hyderabad 500090. Dr Vineela Reddy handles gynaecology and maternity care, including laparoscopic procedures, and Dr V Ramprasad handles general surgery such as gallbladder, hernia, appendix, thyroid and piles surgery.
What did Brolly Agency do for the clinic?
Brolly Agency handles the clinic's digital marketing: website, procedure and cost pages, doctor profiles, local SEO for Kukatpally and Pragathi Nagar, and optimisation for Google's AI answers. Google Search Console recorded 2.92K clicks, 535K impressions and 9.15K AI appearances.
Why do you show that clicks fell over the period?
Because it is true, and because it explains the current work. Daily clicks were about 16 in mid-2025 and about 5 in October 2026 as competitors published similar pages. We report the trend to the client and respond with refreshed cost pages, new procedures and stronger local listings.
Does this page claim any ad results or patient outcomes?
No. Every figure comes from Google Search Console. We make no claims about advertising, patient numbers or treatment outcomes for this clinic.
How does local SEO work for a clinic in Hyderabad?
Local SEO combines a complete Google Business Profile, location-specific pages (procedure plus locality), doctor profiles, consistent name-address-phone details across directories, and reviews collected within medical advertising norms. Searches such as "gynecologist in Pragathi Nagar" are decided by these signals.
Can Brolly Agency do this for my clinic?
Yes. Brolly Agency works with clinics, hospitals and specialist doctors across Hyderabad and Telangana. We begin with a free audit of your pages, local rankings, Google Business Profile and AI visibility, then quote a fixed monthly fee.
Related services
Services used in this case study
Want a similar plan for your clinic? Explore the services behind Sri Sai Lorven's local visibility:
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