Case study · Multispecialty hospital · Kadapa, Andhra Pradesh
Vedanta Hospitals Case Study: Hospital SEO and AI Search Visibility in Kadapa
How Brolly Agency's SEO and content programme took a multispecialty hospital in Kadapa to 15.7K search clicks, an average Google position of 6 and more than 2.7 lakh appearances in Google's AI Overviews and AI Mode, all measured in Google Search Console.
Search Console evidence
16 months of data
Healthcare SEO
Registered agency since 2013
In short
Vedanta Hospitals, Kadapa
Brolly Agency works with Vedanta Hospitals, a multispecialty hospital in Akkayapalli, Kadapa, on its website, SEO and patient-education content. Between 29 June 2025 and 28 October 2026 the website earned 15.7K clicks and 1.18M impressions on Google Search at an average position of 6, and its articles appeared 272K times in Google's generative AI features between May and October 2026 (Google Search Console). Hospitals can request a free search and AI visibility audit of their own website.
✔︎ Client: Vedanta Hospitals, Akkayapalli, Kadapa (Rayalaseema region)
✔︎ Industry: healthcare — neurosurgery, cardiology, urology, orthopaedics, 24-hour emergency and ICU
✔︎ Services: website, SEO, local SEO, patient-education content, AI search optimisation
✔︎ Evidence: Google Search Console, 16 months to 28 October 2026
✔︎ Compliance: no treatment outcomes or patient testimonials are claimed on this page
Results at a glance
What hospital SEO looks like in numbers
15.7K
Clicks from Google Search in 16 months (29 Jun 2025 – 28 Oct 2026), 1.18M impressions
Position 6
Average Google position across all queries over the same 16 months
~8×
Growth in daily impressions, from roughly 500 a day in July 2025 to roughly 4,000 a day in October 2026
272K
Appearances in Google AI Overviews and AI Mode, 18 May – 28 Oct 2026, across 113 pages
All figures are taken from the Google Search Console screenshots shown in the results section below (Search type: Web). Search performance varies by season and competition; no agency can guarantee rankings or patient numbers.
The challenge
What did a multispecialty hospital in Kadapa need from search?
Vedanta Hospitals offers neurosurgery, cardiology, cardiothoracic surgery, urology, orthopaedics, general surgery, ENT, ophthalmology, gynaecology and 24-hour emergency care with ICU and ECMO. Patients in Kadapa and the wider Rayalaseema region were searching for specialists by name and by condition, and the hospital needed to be the answer.
01
Be found for specialist searches, not only the brand name
Searches such as "urologist in kadapa" and "best urologist in kadapa" decide which hospital a family calls. The website had to rank for department and doctor searches, not just "vedanta hospital kadapa".
02
Answer patient questions before the appointment
People research symptoms long before they choose a hospital: stroke warning signs, disc disease, prostate enlargement, kidney stones, blood in urine. Those questions needed clear, medically reviewed answers on the hospital's own domain.
03
Stay visible as Google moves to AI answers
With AI Overviews and AI Mode summarising health questions, a hospital that is not cited in those answers becomes invisible. Content had to be structured so Google's AI could quote it with confidence.
The Brolly Growth System
How we grew a hospital's search visibility, step by step
We applied the same five-step system we use for every client: understand the patient, reach them where they search, convert the visit, automate the follow-up and scale what works.
01
Understand
We mapped how families in Kadapa and the Rayalaseema districts search for a hospital: by department ("urologist in kadapa"), by doctor name, and by symptom long before a visit. AI research tools sped up the query mapping; our strategists chose what mattered.
02
Reach
Department and doctor pages were optimised for Kadapa searches, and a patient-education library was built around real questions: stroke warning signs, disc disease, prostate enlargement, kidney stones, blood in urine, pacemaker implantation.
03
Convert
Every article points to the relevant department, the doctors who treat the condition and the 24-hour emergency number, so a reader who recognises a symptom can act immediately.
04
Automate
Search Console and analytics reporting is automated so the hospital sees clicks, impressions and AI appearances by page every month without waiting for a manual report.
05
Scale
Articles that earned the most AI Overview and AI Mode appearances told us which conditions to cover next; low-value topics were retired. That is how daily impressions grew roughly eight-fold in sixteen months.
AI handles query clustering, content outlines, schema generation and reporting. Our strategists and medical content writers decide the topics, check every medical claim and keep the hospital compliant with NMC advertising guidelines.
Results (verified in Google Search Console)
What results did Vedanta Hospitals see?
✔︎ Search clicks: 15.7K clicks and 1.18M impressions from Google Search between 29 June 2025 and 28 October 2026 (Search type: Web).
✔︎ Average position 6: across every query the site ranked for, the average Google position was 6, with a 1.3% click-through rate.
✔︎ Steady growth: daily impressions rose from roughly 500 in July 2025 to roughly 4,000 in October 2026, and daily clicks from about 15 to about 50.
✔︎ Specialist searches: "urologist in kadapa", "best urologist in kadapa" and "urologist kadapa" together brought more than 500 clicks, alongside 3,357 clicks for "vedanta hospital kadapa".
✔︎ AI search: 272K appearances in Google AI Overviews and AI Mode between 18 May and 28 October 2026, across 113 pages.
✔︎ Top AI-cited article: the brain-stroke warning-signs guide alone appeared 89,162 times in Google's generative AI features.
Why it matters
A hospital in a tier-2 city can own its region's health questions. By answering what patients actually ask, in their own words, Vedanta Hospitals became the source Google cites, both in classic results and in AI answers, without paying for every click.
Google Search Console, vedanthahospital.com: last 16 months to 28 October 2026. 15.7K clicks, 1.18M impressions, average position 6.
Google Search Console, generative AI features report (Beta): 272K impressions in AI Overviews and AI Mode, 18 May to 28 October 2026.
Found in AI search
How often does Google's AI cite Vedanta Hospitals?
Google Search Console's generative AI features report shows how many times a website's pages appeared inside AI Overviews and AI Mode. For Vedanta Hospitals the answer is more than a quarter of a million times in under six months.
272K
Impressions in Google AI Overviews and AI Mode, 18 May – 28 Oct 2026
113
Pages on vedanthahospital.com that appeared in generative AI features
89,162
AI appearances for a single article: "Brain stroke symptoms: recognise the warning signs"
The pages Google's AI cites most are plain-language condition guides: cervical and lumbar disc disease (24,084), prostate enlargement and TURP surgery (22,979), early signs of BP and diabetes (22,083), endoscopic brain surgery (13,940) and kidney stones (13,438). Each one names the hospital, the department and the city, which is exactly what an AI answer needs to attribute a source.
The generative AI features report is a Beta report in Google Search Console; it reports impressions only and starts from 18 May 2026. Figures are read from the account on 30 October 2026.
What we learned
Four lessons for hospitals that want to be found
01
Condition guides beat brochure pages
The hospital's most-cited pages are not "about us" pages but answers to symptoms and treatments. Patients search for the problem first and the hospital second.
02
Put the city in the page, not only the footer
"Urologist in Kadapa" and "pacemaker implantation cardiologist in Kadapa" rank because the location is part of the content, the headings and the schema.
03
Structure for AI, write for patients
A direct answer in the first paragraph, numbered warning signs, clear headings and the hospital's name on every page are what let Google's AI quote the site 272K times.
04
Measure AI impressions alongside clicks
Clicks tell part of the story; AI Overview and AI Mode appearances show where the hospital is being recommended before a click ever happens.
FAQ
Questions about the Vedanta Hospitals case study
Who is Vedanta Hospitals?
Vedanta Hospitals is a multispecialty hospital in Akkayapalli, Kadapa, Andhra Pradesh. It offers neurosurgery, cardiology, cardiothoracic surgery, urology, orthopaedics, general medicine and surgery, ENT, ophthalmology, gynaecology and radiology, with 24-hour emergency care, ICU and ECMO support.
What did Brolly Agency do for Vedanta Hospitals?
Brolly Agency works on the hospital's website, SEO, local SEO and patient-education content, and optimises that content so it is cited in Google's AI Overviews and AI Mode. Results are measured in Google Search Console, which recorded 15.7K clicks, 1.18M impressions and an average position of 6 over 16 months.
What is the generative AI features report in Google Search Console?
It is a Beta report, available from 18 May 2026, that counts how many times a website's pages appeared inside Google's AI Overviews and AI Mode. It reports impressions by page, country, device and day. For Vedanta Hospitals it shows 272K impressions across 113 pages by 28 October 2026.
How long did it take to see this growth?
Growth was gradual and compounding: daily impressions rose from roughly 500 in July 2025 to roughly 4,000 in October 2026, with clicks following. Healthcare SEO rarely moves in weeks; it rewards consistent, medically accurate publishing over months. We never promise a fixed ranking timeline.
Does hospital marketing follow NMC advertising rules?
Yes. We do not publish guaranteed outcomes, patient testimonials or before-and-after promises for hospitals and doctors. Content describes conditions, procedures and the hospital's facilities factually, and doctor profiles state registered qualifications only.
Can Brolly Agency do the same for a hospital in Hyderabad or another city?
Yes. Brolly Agency is based in Hyder Nagar, Hyderabad and works with hospitals and clinics across Telangana and Andhra Pradesh; Vedanta Hospitals is in Kadapa. We begin with a free audit of your indexing, rankings, Google Business Profile and AI visibility, then quote a fixed monthly fee.
Related services
Services used in this case study
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