Case study · Degree college · S R Nagar, Hyderabad
SAIMA Degree College Case Study: Admissions SEO from Zero in Hyderabad
How Brolly Agency took a Hyderabad degree college's website from almost no search visibility to 800–1,000 Google impressions a day in the 2026 admission season, with an average position of 9.2 and 22.5K appearances in Google's AI answers, measured in Google Search Console.
Search Console evidence
Education marketing
Started from near zero
Registered agency since 2013
In short
SAIMA Degree College, Hyderabad
Brolly Agency handles digital marketing for SAIMA (Sri Amogha Institute of Management and Applied Science), a degree college in S R Nagar, Hyderabad offering BBA, B.Com and BSc programmes. Google Search Console shows the website went from a handful of impressions a day in 2025 to 800–1,000 a day from April 2026, earning 775 clicks and 168K impressions in 16 months at an average position of 9.2. Colleges in Hyderabad can request a free admissions marketing audit.
✔︎ Client: SAIMA Degree College, Sai Ganga Towers, Sanjeeva Reddy Nagar, Hyderabad
✔︎ Industry: higher education — BBA, B.Com (General and Computer Applications), BSc MSCS
✔︎ Services: website, SEO, admission-intent content, local SEO, AI search optimisation
✔︎ Evidence: Google Search Console, 29 June 2025 to 28 October 2026
✔︎ Context: the college is part of the Sri Amogha group, whose junior college is a separate Brolly case study
Results at a glance
What starting from zero looks like in numbers
168K
Google impressions in 16 months, most of them earned after the April 2026 relaunch of the content programme
Position 9.2
Average Google position across all ranking queries
0 → 1,000
Daily impressions, from near zero before March 2026 to 800–1,000 a day through the admission season
22.5K
Appearances in Google AI Overviews and AI Mode, 18 May – 28 Oct 2026
Figures are taken from the Google Search Console screenshots in the results section (Search type: Web). Admission searches are seasonal and competitive; no agency can guarantee rankings or admissions.
The challenge
What did a new degree college need from digital marketing?
SAIMA runs its undergraduate programmes in partnership with affiliated colleges under Osmania University. As a young institution in a city with hundreds of degree colleges, it had no search history, no rankings and very little time before the 2026 admission season.
01
Compete for "BBA colleges in Hyderabad" with no history
Students and parents search "bba colleges in hyderabad", "best bba colleges in hyderabad" and "bcom computers". Those searches generate thousands of impressions, but established colleges and listing portals held the results.
02
Answer the questions that come before a college choice
"BBA or B.Com, which is better?", "what is BSc MSCS?", "job opportunities after BBA". A college that answers these clearly earns trust long before an enquiry form is filled.
03
Show up in time for the admission season
Impressions had to be earned by April, when applications open, not a year later. The plan needed to work in months, with honest expectations about what a brand-new site could rank for.
The Brolly Growth System
How we built admission-season visibility from nothing
The same five steps we use for every client, applied to a college whose website Google barely knew existed.
01
Understand
We studied how Hyderabad students and parents choose a degree college: the comparison questions ("BBA or B.Com?"), the course names they type ("bcom computers", "bsc mscs") and the shortlist searches ("best BBA colleges in Hyderabad").
02
Reach
One clear page per programme (BBA, B.Com Computer Applications, BSc MSCS) plus decision guides such as "BBA vs B.Com: which is better?" and "job opportunities after BBA", each written for Hyderabad students and structured for AI answers.
03
Convert
Every guide ends with the relevant programme, fees and admission steps, and a WhatsApp or call-back option, so a comparison reader can become an enquiry in one tap.
04
Automate
Search Console reporting is automated by page and query, so the college sees which programmes are gaining impressions each week during the admission season.
05
Scale
Guides that earned AI Overview appearances (the BBA vs B.Com comparison alone: 13,256) set the template for the next wave of content; pages with no impressions were merged or retired.
AI handles keyword clustering, outlines, schema and reporting. Our strategists choose the programmes to push, write the final copy with the college and check every claim against the college's affiliations.
Results (verified in Google Search Console)
What results did SAIMA Degree College see?
✔︎ From zero to a thousand a day: daily impressions were close to zero until March 2026 and reached 800–1,000 a day from April 2026 through the admission season.
✔︎ 16-month totals: 775 clicks and 168K impressions at an average position of 9.2 (29 June 2025 – 28 October 2026, Search type: Web).
✔︎ Shortlist searches: "bba colleges in hyderabad" produced 5,588 impressions and 17 clicks; "best bba colleges in hyderabad" 2,565 impressions; "bcom computers" 4,555 impressions.
✔︎ Decision questions: "bba or bcom which is better" and "bba vs bcom" together earned 22 clicks from more than 4,500 impressions.
✔︎ AI search: 22.5K appearances in Google AI Overviews and AI Mode between 18 May and 28 October 2026, across 29 pages.
✔︎ Clicks still growing: daily clicks moved from 0–3 to 5–15 on peak days; the next step is converting impressions into more clicks with stronger titles and rich results.
Why it matters
A new college cannot buy search history, but it can earn attention fast by answering the questions students ask first. SAIMA went from invisible to appearing a thousand times a day in the months that decide admissions, without a single rupee of search advertising behind those impressions.
Google Search Console, saimacollege.com: last 16 months to 28 October 2026. Impressions rise from near zero to 800–1,000 a day from April 2026.
Google Search Console, generative AI features report (Beta): 22.5K impressions in AI Overviews and AI Mode, 18 May to 28 October 2026.
Found in AI search
How often does Google's AI cite SAIMA Degree College?
Google's generative AI features report counts how often a site's pages appear inside AI Overviews and AI Mode. For a college that did not exist in search a year earlier, 22.5K appearances in under six months shows the content is being used as a source.
22.5K
Impressions in Google AI Overviews and AI Mode, 18 May – 28 Oct 2026
29
Pages on saimacollege.com cited in generative AI features
13,256
AI appearances for one guide: "BBA vs B.Com: which is better?"
After the comparison guide, the most-cited pages are the programme pages themselves: B.Com Computer Applications course in Hyderabad (2,860), BSc MSCS course in Hyderabad (2,115), job opportunities after BBA (1,007) and the BBA colleges in Hyderabad guides. Clear headings, a direct answer in the first paragraph and the college's name and locality on every page are what make them quotable.
The generative AI features report is a Beta report in Google Search Console; it reports impressions only and starts from 18 May 2026. Figures were read from the account on 30 October 2026.
What we learned
Four lessons for colleges starting from zero
01
Comparison questions are the real top of the funnel
"BBA or B.Com?" earned more AI appearances than every programme page combined. Students decide the course before they decide the college.
02
Programme pages must name the city
"B.Com Computer Applications course in Hyderabad" and "BSc MSCS course in Hyderabad" are the pages Google's AI cites, because the city is in the title, the heading and the schema.
03
Impressions arrive before clicks
A new site appears first, then earns clicks as titles, rich results and brand recognition improve. Judging a launch by clicks alone in month two is the wrong measure.
04
Build before the season, not during it
Pages published in February and March were the ones appearing a thousand times a day by May. Admission marketing is a calendar, not a campaign.
FAQ
Questions about the SAIMA Degree College case study
Who is SAIMA Degree College?
SAIMA (Sri Amogha Institute of Management and Applied Science) is a degree college at Sai Ganga Towers, Sanjeeva Reddy Nagar, Hyderabad. It offers BBA, B.Com General, B.Com Computer Applications and BSc MSCS, delivered in partnership with affiliated colleges under Osmania University.
What did Brolly Agency do for SAIMA?
Brolly Agency handles the college's digital marketing: the website, programme pages, admission-intent guides, local SEO and optimisation for Google's AI answers. Google Search Console recorded 775 clicks and 168K impressions in 16 months, with impressions rising from near zero to 800–1,000 a day from April 2026.
Why do you highlight impressions and not only clicks?
For a website with no search history, impressions are the first proof that Google trusts the content enough to show it. SAIMA's 168K impressions at an average position of 9.2 mean the college now appears on page one for many admission searches; converting those into more clicks is the next phase.
How long did it take?
The content programme relaunched in early 2026 and impressions climbed from March, reaching their plateau in April and May, the Hyderabad degree admission season. Growth in search is never guaranteed and depends on competition, but a focused plan can show movement within months.
Is degree college marketing seasonal?
Yes. In Telangana, degree admissions follow the Intermediate results and the DOST counselling calendar, so search interest peaks between April and July. The content must be indexed and ranking before that window opens.
Can Brolly Agency do this for my college in Hyderabad?
Yes. Brolly Agency works with degree colleges, junior colleges, schools and training institutes across Hyderabad and Telangana. We start with a free audit of your programme pages, rankings and AI visibility, then propose a plan timed to your admission calendar at a fixed monthly fee.
Related services
Services used in this case study
Want a similar plan for your college or institute? Explore the services behind SAIMA's search growth:
Free college SEO audit
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