Case study · Ethnic wear boutique · Hyderabad · Meta Ads
Katha Studio Case Study: Festive Meta Ads for a Boutique
How Brolly Agency's Diwali messaging campaign brought an ethnic and occasion-wear boutique 183 WhatsApp enquiries from ₹3,390 of Meta Ads spend, about ₹18.50 each, and how the follow-up campaigns pushed the cost below ₹12. Figures are from Meta Ads Manager.
Meta Ads Manager evidence
Festive season campaign
Retail and boutique marketing
Registered agency since 2013
In short
Katha Studio, Hyderabad
Brolly Agency runs social media marketing and Meta Ads for Katha Studio, an ethnic and occasion-wear boutique in Hyderabad. In October 2026 a Diwali campaign that brought back the boutique's Dussehra favourite offer started 183 conversations for ₹3,389.83 (₹18.52 each) from 21,576 people reached, and two follow-up campaigns added 33 conversations at ₹11–12 each, all reported in Meta Ads Manager. Boutiques and retailers in Hyderabad can request a free Meta Ads audit.
✔︎ Client: Katha Studio, Hyderabad, ethnic and occasion wear (sarees, lehengas, festive and bridal outfits)
✔︎ Industry: fashion retail and boutiques
✔︎ Services: Meta Ads (messaging objective), festive creatives, WhatsApp catalogue follow-up
✔︎ Evidence: Meta Ads Manager, October 2026 campaigns
✔︎ Figures are conversations started; orders depend on the boutique's WhatsApp follow-up
Results at a glance
What a festive boutique campaign looks like in numbers
216
WhatsApp and Messenger conversations started across three October 2026 campaigns
₹17.46
Average cost per conversation across the month (₹3,771.50 total spend)
183
Conversations from the Diwali offer campaign alone, for ₹3,389.83 (₹18.52 each)
₹11.38
Cost per conversation on the best follow-up campaign (18 conversations for ₹204.80)
Figures are taken from Meta Ads Manager for the boutique's account in October 2026 and describe conversations started, not orders. Festive campaigns are seasonal; ad results vary and are not guaranteed.
The challenge
What did a boutique need from Meta Ads before Diwali?
Occasion wear sells in bursts: Dussehra, Diwali, wedding season. Katha Studio needed enquiries in the two weeks before Diwali, from women who would actually visit or order on WhatsApp, at a cost that leaves margin on a single outfit.
01
Make the most of a two-week window
Festive demand peaks and disappears quickly. The campaign had to launch on time, with an offer people recognised, and spend its budget while intent was high.
02
Reuse what already worked
The boutique's Dussehra offer had performed well. Bringing it back for Diwali, with fresh creatives, meant a proven message instead of a cold test.
03
Move the conversation to WhatsApp
Boutique buyers want to see fabrics, ask about sizes and negotiate delivery. Messaging ads put them straight into a WhatsApp chat with the boutique's catalogue.
The Brolly Growth System
How we run festive campaigns for a boutique, step by step
The same five steps we use for every client, compressed into a festive fortnight.
01
Understand
Occasion-wear buyers are women shopping for a specific event, often for family members too. They browse on Instagram, decide on WhatsApp and buy within days of a festival. The Dussehra campaign had already shown which offer and styles drew messages.
02
Reach
A Diwali messaging campaign that brought the Dussehra favourite offer back with fresh creatives, targeted by location, gender, age and ethnic-wear interests on Instagram and Facebook.
03
Convert
Every ad opens a WhatsApp chat where the boutique shares its catalogue, fabric close-ups, sizes and delivery options, the way its customers already buy.
04
Automate
Quick replies with the offer details and catalogue links keep response times short during the festive rush, and a follow-up message reaches people who asked but did not order.
05
Scale
After Diwali, two smaller follow-up campaigns tested new creatives and brought the cost down to ₹11–12 per conversation, setting the baseline for the wedding season.
AI handles audience research, creative variations and reporting. Our media buyers plan the festive calendar, set budgets and review results with the boutique owner.
Results (from Meta Ads Manager)
What results did Katha Studio see?
✔︎ Diwali campaign (15 Oct 2026): 183 conversations started for ₹3,389.83, ₹18.52 each, with 35,085 views and 21,576 people reached.
✔︎ Follow-up campaign (28 Oct): 18 conversations for ₹204.80, ₹11.38 each.
✔︎ Follow-up campaign (29 Oct, active): 15 conversations for ₹176.87, ₹11.79 each, in its first day.
✔︎ Month total: 216 conversations for ₹3,771.50, about ₹17.46 per conversation.
✔︎ Learning: the proven festive offer delivered volume; the smaller follow-ups delivered the lowest cost per conversation, which guides the wedding-season plan.
Why it matters
A boutique does not need a big budget to own a festival. One well-timed offer, re-used from a season that already worked, brought 183 shoppers into WhatsApp for less than the price of one outfit in ad spend.
Meta Ad Centre, Katha Studio: the Oct 15 Diwali campaign started 183 messaging conversations from 35,085 views and 21,576 reach for ₹3,389.83; the Oct 28 and Oct 29 follow-ups added 18 and 15 conversations for ₹204.80 and ₹176.87.
Campaign by campaign
Katha Studio Meta campaigns, October 2026
Figures as shown in Meta Ads Manager for the boutique's account. Conversations are WhatsApp or Messenger chats started from the ad.
15 Oct · Diwali offer campaign
183
conversations · ₹3,389.83 · ₹18.52 each · 21,576 reached · 35,085 views
28 Oct · follow-up campaign
18
conversations · ₹204.80 · ₹11.38 each · 920 reached · 1,119 views
29 Oct · follow-up campaign (active)
15
conversations · ₹176.87 · ₹11.79 each · 1,569 reached · 1,801 views
Totals: 216 conversations from ₹3,771.50 (about ₹17.46 each). Meta reports conversations started, not orders. Festive results are seasonal and not guaranteed.
What we learned
Four lessons for boutiques and retail brands
01
A proven offer beats a new idea in a short window
Bringing back the Dussehra favourite for Diwali removed the testing risk when there was no time to test.
02
Festive demand rewards early launch
The 15 October campaign spent its budget while intent was rising. Launching a week later would have met customers who had already bought.
03
Small follow-ups find the cheapest conversations
The ₹200 campaigns after Diwali ran at ₹11–12 per conversation and told us which creative to scale for the wedding season.
04
The catalogue lives in WhatsApp
Boutique buyers want close-ups and a conversation, not a checkout page. Messaging ads meet them where they already shop.
FAQ
Questions about the Katha Studio case study
Who is Katha Studio?
Katha Studio is a Hyderabad ethnic and occasion-wear boutique selling sarees, lehengas and festive and bridal outfits, with customers who browse on Instagram and order on WhatsApp. Brolly Agency manages its social media and Meta Ads.
What did Brolly Agency do for Katha Studio?
Brolly Agency planned and ran the boutique's Diwali messaging campaign and the follow-up campaigns, produced the festive creatives and set up the WhatsApp catalogue replies. Meta Ads Manager reports 216 conversations from ₹3,771.50 in October 2026.
What counts as a conversation?
Meta counts a conversation when someone taps the ad and sends a first message on WhatsApp or Messenger. It is an enquiry; orders depend on the boutique's replies, stock and delivery. We do not publish order figures unless the client confirms them.
How much should a boutique spend on a festive campaign?
Katha Studio's Diwali campaign cost ₹3,389.83 and started 183 conversations. The right budget depends on margin per outfit, stock and how many chats the team can answer in a day. We size it after a free audit rather than quoting a standard figure.
Does this work outside festival season?
Yes, with different offers: wedding season, new collection launches, end-of-season sales. The follow-up campaigns in late October ran at ₹11–12 per conversation without a festival hook, which sets the baseline for the rest of the year.
Can Brolly Agency do this for my boutique or store in Hyderabad?
Yes. Brolly Agency works with boutiques, jewellery and fashion retailers and D2C brands across Hyderabad and India. We start with a free audit of your Instagram, ad account and WhatsApp flow.
Related services
Services used in this case study
Want a similar plan for your boutique or store? Explore the services behind Katha Studio's festive campaign:
Free Meta Ads audit
Is your next festival campaign planned, or will it be a last-minute boost?
Share your Instagram and your festive calendar. We will check your ad account, creatives and WhatsApp replies, then send a campaign plan with a realistic cost per conversation.
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