Case study · Makeup academy · S R Nagar, Hyderabad
Avan Makeup Academy Case Study: Meta Ads for Course Admissions
How Brolly Agency's Meta Ads filled a Hyderabad makeup academy's course batches with more than 350 WhatsApp and Messenger enquiries in October 2026 at roughly ₹60 each, with one campaign alone reaching 1.44 lakh people. Figures are from Meta Ads Manager.
Meta Ads Manager evidence
350+ enquiries in one month
Training institute marketing
Registered agency since 2013
In short
Avan Makeup Academy, Hyderabad
Brolly Agency runs digital marketing and Meta Ads for Avan Makeup Studio and Academy in S R Nagar, Hyderabad, founded by Sreevani Reddy. In October 2026, messaging campaigns for its bridal, editorial, airbrush and hair-styling batches generated more than 350 conversations from about ₹21,500 of ad spend, with the largest campaign reaching 144,100 people and starting 157 conversations for ₹8,102 (Meta Ads Manager). Academies and institutes in Hyderabad can request a free Meta Ads audit.
✔︎ Client: Avan Makeup Studio and Academy, SR Nagar Metro, Vengal Rao Nagar Colony, Hyderabad (avanacademy.in)
✔︎ Industry: beauty education — bridal, editorial, special-effects and airbrush makeup, hair styling, saree draping, nail art
✔︎ Services: Meta Ads (messaging objective), creatives, website, WhatsApp follow-up
✔︎ Evidence: Meta Ads Manager campaign results, October 2026
✔︎ Figures are platform-reported conversations started; admissions depend on the academy's follow-up
Results at a glance
What a month of admission ads looks like in numbers
350+
WhatsApp and Messenger conversations started in October 2026 across five campaigns and two boosted posts
~₹60
Average cost per conversation across the month (about ₹21,500 of spend)
1.44 lakh
People reached by the single largest campaign (265,100 views, 157 conversations, ₹8,102)
₹51.61
Cost per conversation on the best-performing campaign (157 conversations for ₹8,101.95)
Figures are taken from Meta Ads Manager and Meta Ad Centre for the academy's account in October 2026 and describe conversations started, not enrolments. Ad results vary by offer, season and creative; no agency can guarantee a cost per lead.
The challenge
What did a makeup academy need from Meta Ads?
Avan Makeup Academy runs batch-based courses: a new bridal or editorial batch starts on a fixed date and needs to be filled in the weeks before. Enquiries have to arrive on time, in volume, and on WhatsApp, where the academy's counsellors can answer immediately.
01
Fill a batch by a fixed date
"November 6th next makeup batch" is a deadline, not a slogan. Campaigns had to build enquiries in the two to three weeks before each start date.
02
Reach aspiring makeup artists, not everyone
The right audience is women in and around Hyderabad interested in beauty careers, bridal work and self-employment, reached through Instagram and Facebook with creatives that show real student work.
03
Keep the cost per enquiry low enough to scale
Course fees justify a higher cost per lead than a salon visit, but the academy still needed enquiries at a price that lets it scale spend when a batch is filling slowly.
The Brolly Growth System
How we fill course batches with Meta Ads, step by step
The same five steps we use for every client, run on a batch calendar: build enquiries before each start date, hand them to WhatsApp, then scale what converts.
01
Understand
We studied who enrols: women in Hyderabad and nearby districts who want a bridal or editorial makeup career, often working or studying, who decide after a WhatsApp chat rather than a form. That shaped the objective (messages, not leads forms) and the creative.
02
Reach
Instagram and Facebook messaging campaigns timed to each batch, with creatives built from real student work and a clear start date ("November 6th next makeup batch"), targeted by location, age and beauty interests.
03
Convert
Every ad opens a WhatsApp or Messenger conversation with a pre-filled first message, so the academy's counsellors answer fee, duration and batch questions within minutes, while interest is highest.
04
Automate
Quick replies, saved answers and a follow-up sequence for people who go quiet, so no enquiry is lost between the first message and the admission call.
05
Scale
The campaign that produced conversations at ₹51.61 each was scaled to ₹8,102 and reached 1.44 lakh people; smaller tests at ₹88 per conversation were paused. Budget follows the cheapest conversations.
AI handles audience research, creative variations and reporting. Our media buyers set the objective, the budget rules and the batch calendar, and review results with the academy every week.
Results (from Meta Ads Manager)
What results did Avan Makeup Academy see?
✔︎ October 2026: more than 350 WhatsApp and Messenger conversations started from about ₹21,500 of Meta Ads spend across five campaigns and two boosted posts, about ₹60 per conversation.
✔︎ Largest campaign (21 Oct): 157 conversations for ₹8,101.95 (₹51.61 each), 265,100 views and 144,100 people reached.
✔︎ Two campaigns on 17 Oct: 92 conversations for ₹6,123.26 (104,700 reached) and 77 conversations for ₹4,483.45 (44,315 reached).
✔︎ Batch launch ad (28 Oct, "November 6th next makeup batch"): 18 conversations for ₹1,233.53 in its first days, 26,793 people reached, still running.
✔︎ Boosted posts: a ₹580.89 boost added 8 conversations and 10,545 reach; a ₹260.42 boost reached 5,566 people.
✔︎ Consistency: every scaled campaign stayed between ₹51 and ₹69 per conversation, which is what allows the academy to plan spend per batch.
Why it matters
A training academy sells seats on a date. Messaging campaigns with a predictable cost per conversation let Avan decide, batch by batch, how much to spend to fill the room, and WhatsApp hand-off means a counsellor is talking to the student while she is still looking at the ad.
Meta Ad Centre, Avan Makeup Academy: the Oct 21 campaign started 157 messaging conversations from 265.1K views and 144.1K reach for ₹8,101.95; the Oct 28 and Oct 23 campaigns added 18 and 8.
Meta Ad Centre: the two Oct 17 campaigns started 92 conversations for ₹6,123.26 and 77 for ₹4,483.45, alongside two boosted posts (8 conversations for ₹580.89).
Campaign by campaign
October 2026 Meta campaigns for Avan Makeup Academy
Figures as shown in Meta Ads Manager and Ad Centre for the academy's account. Conversations are WhatsApp or Messenger chats started from the ad.
21 Oct · messaging campaign
157
conversations · ₹8,101.95 spend · ₹51.61 each · 144,100 reached · 265,100 views
17 Oct · messaging campaign
92
conversations · ₹6,123.26 spend · ₹66.56 each · 104,700 reached · 148,600 views
17 Oct · messaging campaign
77
conversations · ₹4,483.45 spend · ₹58.23 each · 44,315 reached · 97,136 views
28 Oct · "November 6th next makeup batch"
18
conversations · ₹1,233.53 spend · ₹68.53 each · 26,793 reached · active
23 Oct · messaging campaign
8
conversations · ₹706.21 spend · ₹88.28 each · 11,095 reached · paused in favour of the cheaper campaigns
20 Oct · two boosted posts
8
conversations · ₹841.31 combined spend · 16,111 reached · 18,256 views
Totals: about 360 conversations from ₹21,489.71 (about ₹60 per conversation). Meta reports conversations started, not enrolments; the academy's counsellors convert conversations into admissions. Ad results vary and are not guaranteed.
What we learned
Four lessons for academies and training institutes
01
Sell the date, not the course
"Next batch starts November 6th" outperformed generic course ads. A deadline gives an undecided student a reason to message today.
02
Messaging beats lead forms for course sales
Students want to ask about fees, timings and placements before they share details. A WhatsApp conversation answers those in minutes; a form answers nothing.
03
Scale the winner, pause the rest
Spending ₹8,102 on the ₹51-per-conversation campaign while pausing the ₹88 one is the whole discipline. Budget should follow the cheapest qualified conversation.
04
Reach is a by-product worth tracking
The same campaigns reached about 3.3 lakh people in a month. For a local academy that is brand awareness nobody budgeted for.
FAQ
Questions about the Avan Makeup Academy case study
Who is Avan Makeup Academy?
Avan Makeup Studio and Academy is a makeup studio and training academy near SR Nagar Metro in Hyderabad, founded by Sreevani Reddy, with Krishna as head trainer. It runs bridal, editorial, special-effects and airbrush makeup courses, hair styling, saree draping, nail art and personal makeup lessons.
What did Brolly Agency do for the academy?
Brolly Agency runs the academy's digital marketing, including Meta Ads messaging campaigns timed to each course batch, creatives, the website and WhatsApp follow-up. In October 2026 those campaigns started more than 350 conversations from about ₹21,500 of spend.
What counts as a "conversation" in these results?
Meta counts a conversation when someone taps the ad and sends a first message on WhatsApp or Messenger. It is an enquiry, not an enrolment. The academy's counsellors then qualify and convert those conversations into admissions.
How much does a course enquiry cost on Meta Ads?
For Avan in October 2026, scaled campaigns ran between ₹51 and ₹69 per conversation, with an average of about ₹60. Costs vary by city, course fee, creative and season, so we quote after a free audit rather than promising a fixed cost per lead.
Who pays for the ad spend?
The academy pays Meta directly from its own ad account, which it owns. Brolly Agency charges a fixed monthly management fee quoted after a free audit, so results and spend are always visible to the client.
Can Brolly Agency do this for my training institute in Hyderabad?
Yes. Brolly Agency runs admission campaigns for makeup and beauty academies, software training institutes, coaching centres and colleges across Hyderabad and Telangana. We start with a free audit of your current ads and enquiry flow.
Related services
Services used in this case study
Want a similar plan for your academy or institute? Explore the services behind Avan's admission campaigns:
Free Meta Ads audit
Is your next batch filling, or are you hoping it will?
Share your course calendar and current ad account. We will check your targeting, creatives, cost per conversation and WhatsApp follow-up, then send a plan for the next batch.
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