Case study · Dental clinic · Hyderabad · Meta Ads
Dr Himabindu Dental Clinic Case Study: Patient Enquiries from Meta Ads
How Brolly Agency's Meta Ads brought a dental clinic 101 patient conversations between August and October 2026 for about ₹5,930 of ad spend, including a single ₹1,695 campaign that started 62 conversations. Figures are from Meta Ads Manager; no treatment outcomes are claimed.
Meta Ads Manager evidence
₹27 per conversation on the best campaign
Dental marketing
Registered agency since 2013
In short
Dr Himabindu Dental Clinic, Hyderabad
Brolly Agency runs digital marketing and Meta Ads for Dr Himabindu Dental Clinic in Hyderabad (drhimabindudentalclinic.com). Between 31 July and 10 October 2026, five messaging campaigns on Instagram and Facebook started 101 patient conversations for ₹5,932.18, about ₹59 each, with the 10 October campaign starting 62 conversations for ₹1,694.91 (₹27.34 each), all reported in Meta Ads Manager. Campaigns follow NMC advertising norms. Dental clinics in Hyderabad can request a free Meta Ads audit.
✔︎ Client: Dr Himabindu Dental Clinic, Hyderabad, general and cosmetic dentistry
✔︎ Industry: healthcare — dental
✔︎ Services: Meta Ads (messaging objective), boosted posts, creatives, WhatsApp follow-up
✔︎ Evidence: Meta Ads Manager and Ad Centre, July–October 2026
✔︎ Compliance: conversations are enquiries, not patients treated; no outcomes or testimonials are claimed
Results at a glance
What dental enquiry campaigns look like in numbers
101
WhatsApp and Messenger conversations started across five campaigns, 31 Jul – 10 Oct 2026
₹27.34
Cost per conversation on the best campaign (62 conversations for ₹1,694.91 on 10 Oct)
₹59
Average cost per conversation across all five campaigns (₹5,932.18 total spend)
1.1 lakh
People reached by the five campaigns combined (110,473), with about 1.6 lakh views
Figures are taken from Meta Ads Manager and Ad Centre for the clinic's account and describe conversations started, not appointments or treatments. The clinic separately reported 45 leads in 15 days from a ₹2,500 campaign earlier; that figure is client-reported. Ad results vary and are not guaranteed.
The challenge
What did a dental clinic need from Meta Ads?
Dental patients rarely plan ahead; they act when something hurts or when a check-up is overdue. The clinic needed a steady flow of enquiries from people nearby, at a cost that makes sense for routine treatments, while staying inside dental advertising rules.
01
Generate enquiries without over-promising
Dental advertising cannot promise results or use patient testimonials. Creatives had to be factual: the treatment, the clinic, the doctor's qualifications and how to book.
02
Learn which treatment creative works
Campaigns were run treatment by treatment, so the clinic could see which message, root canal care, a seasonal check-up or general dentistry, brought the most conversations for the least spend.
03
Answer every message quickly
A patient in pain messages three clinics and books the first one that replies. The front desk needed quick replies and slot confirmation inside WhatsApp.
The Brolly Growth System
How we generate dental enquiries within advertising rules
The same five steps we use for every client, with compliance built into every creative.
01
Understand
We looked at how patients choose a dentist: proximity, a specific treatment need, reassurance about the doctor and the first reply they get. That set the objective (messages), the radius and a treatment-by-treatment creative plan.
02
Reach
Instagram and Facebook messaging campaigns, each built around one treatment or seasonal check-up message, written factually with the clinic's name and the doctor's qualifications, plus boosted posts to keep the profile active.
03
Convert
Each ad opens WhatsApp with a ready first message; the front desk replies with available slots and directions and confirms the appointment in the chat.
04
Automate
Quick replies for the common questions (timings, treatments, location) and a follow-up for people who asked but did not book, so a busy clinic never leaves a message unanswered.
05
Scale
Results were compared creative by creative: the 10 October campaign produced conversations at ₹27.34, the 7 September root-canal creative at ₹80.71, and two general campaigns at ₹170–212. Budget now goes to the creatives that work.
AI handles audience research, creative variations and reporting. Our media buyers write and check every creative against NMC and Dental Council advertising norms before it runs.
Results (from Meta Ads Manager)
What results did Dr Himabindu Dental Clinic see?
✔︎ Best campaign (10 Oct 2026): 62 conversations for ₹1,694.91, ₹27.34 each, with 29,503 views and 15,732 people reached.
✔︎ Treatment creative (7 Sep): 21 conversations for ₹1,694.91 (₹80.71 each) while reaching 35,405 people, the widest reach of the series.
✔︎ Five campaigns, 31 Jul – 10 Oct: 101 conversations for ₹5,932.18, about ₹59 each, reaching 110,473 people in total.
✔︎ Boosted posts (19–21 Jul): 108 Instagram profile visits for ₹339.54 across three boosts.
✔︎ What did not work: two general campaigns (28 Aug and 29 Sep) produced only 5 and 4 conversations for ₹847 each; they were stopped and the budget moved.
✔︎ Client-reported: the clinic separately reported 45 leads in 15 days from a ₹2,500 campaign in an earlier period; that figure is the clinic's own and is not shown in these screenshots.
Why it matters
Dental ads do not need to over-promise to work. Factual, treatment-specific creatives and a fast WhatsApp reply produced patient conversations for ₹27 on the best campaign, and the campaign-by-campaign comparison shows the clinic exactly where its budget should go next.
Meta Ad Centre, Dr Himabindu Dental Clinic: the Oct 10 campaign started 62 messaging conversations from 29,503 views for ₹1,694.91; the Sep 7 campaign 21 conversations for ₹1,694.91; the Sep 29 and Aug 26 campaigns 4 and 5 conversations for ₹847 each.
Meta Ad Centre: the Jul 31 check-up campaign started 9 conversations for ₹847.45, and three boosted posts in July brought 24, 51 and 33 Instagram profile visits for under ₹150 each.
Campaign by campaign
Dr Himabindu Dental Clinic Meta campaigns, July–October 2026
Figures as shown in Meta Ads Manager and Ad Centre for the clinic's account. Conversations are WhatsApp or Messenger chats started from the ad.
10 Oct · messaging campaign
62
conversations · ₹1,694.91 · ₹27.34 each · 15,732 reached · 29,503 views
7 Sep · root canal treatment creative
21
conversations · ₹1,694.91 · ₹80.71 each · 35,405 reached · 48,982 views
31 Jul · Independence Day check-up creative
9
conversations · ₹847.45 · ₹94.16 each · 13,667 reached · 19,575 views
28 Aug · general campaign
5
conversations · ₹847.45 · ₹169.49 each · 21,351 reached · stopped
29 Sep · general campaign
4
conversations · ₹847.46 · ₹211.87 each · 24,318 reached · stopped
19–21 Jul · three boosted posts
108
profile visits · ₹339.54 combined · 15,468 reached · 17,626 views
Totals: 101 conversations from ₹5,932.18 across the five messaging campaigns (about ₹59 each). Meta reports conversations started, not appointments or treatments. Ad results vary and are not guaranteed; no treatment outcomes are claimed.
What we learned
Four lessons for dental clinics running ads
01
One treatment per creative
Treatment-specific messages produced conversations at ₹27–81; general "visit our clinic" ads cost ₹170–212. Specific beats generic in dentistry.
02
Reach is not the goal
The widest-reaching campaign (35,405 people) was not the cheapest per conversation. Optimise for messages, not impressions.
03
Stop losers quickly
Two campaigns were switched off after ₹847 each. Moving that budget to the working creative is where most of the month's results came from.
04
Compliance and performance agree
Factual creatives with the doctor's qualifications and clinic details, no promises, were also the ones that converted best.
FAQ
Questions about the Dr Himabindu Dental Clinic case study
Who is Dr Himabindu Dental Clinic?
Dr Himabindu Dental Clinic is a general and cosmetic dentistry clinic in Hyderabad (drhimabindudentalclinic.com) offering root canal treatment, check-ups, cleaning, fillings and cosmetic procedures. Brolly Agency manages its digital marketing and Meta Ads.
What did Brolly Agency do for the clinic?
Brolly Agency planned and ran the clinic's Instagram and Facebook messaging campaigns and boosted posts, produced compliant creatives and set up the WhatsApp reply flow. Meta Ads Manager reports 101 conversations from ₹5,932.18 across five campaigns between 31 July and 10 October 2026.
What does a dental enquiry cost on Meta Ads?
For this clinic it ranged from ₹27.34 on the best campaign to over ₹200 on general campaigns, with an average of about ₹59. Costs depend on locality, treatment and creative, so we size budgets after a free audit rather than promising a fixed cost per lead.
Are the "45 leads in 15 days" figures verified?
No. That figure comes from the clinic's own reporting on an earlier ₹2,500 campaign and is published as client-reported. The campaign-by-campaign numbers on this page are read directly from Meta Ads Manager screenshots.
Do dental ads follow NMC and Dental Council rules?
Yes. Creatives state the treatment, the clinic and the doctor's registered qualifications, and avoid guaranteed outcomes, patient testimonials and before-and-after promises. Offer wording is checked against current advertising norms before any campaign runs.
Can Brolly Agency do this for my dental clinic in Hyderabad?
Yes. Brolly Agency runs patient-enquiry campaigns for dental clinics, hospitals and specialist doctors across Hyderabad and Telangana. We start with a free audit of your ad account, creatives and WhatsApp replies.
Related services
Services used in this case study
Want a similar plan for your clinic? Explore the services behind Dr Himabindu Dental Clinic's enquiries:
Free dental ads audit
Are your dental ads bringing patients, or just reach?
Share your clinic's Instagram and ad account. We will check your creatives, cost per conversation, compliance and WhatsApp replies, then send a plan with a realistic cost per enquiry.
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