Your AI growth partner · Hospitals · Diagnostics · Pharma · Since 2013
Healthcare Digital Marketing Agency in Hyderabad
Brolly Agency is an AI-first healthcare digital marketing agency in Hyderabad for hospitals, diagnostic centres, pharma and healthcare brands that need more than a few clinic leads. We learn how your patients choose, then build and automate the system that brings them in: branch-level SEO, Google Business Profile management, compliant Google and Meta Ads, conversion-ready websites and WhatsApp follow-up, reported in enquiries, cost per lead and visits your management team can act on.
Registered agency since 2013
Office in Hyder Nagar, Hyderabad
Guideline-aware healthcare ads
You own every account & report
In short
Digital marketing for healthcare
Brolly Agency is a healthcare digital marketing agency in Hyderabad for hospitals, diagnostic centres, clinics, pharma and healthcare brands. We help patients find you on Google Search, Google Maps and AI assistants such as ChatGPT and Gemini, then turn that visibility into appointments, test bookings and enquiries. The work covers department-level SEO, Google Business Profile management, Google and Meta Ads that follow health advertising rules, WhatsApp follow-up and call tracking, reported against enquiries and cost per appointment. Clients include Vedanta Hospitals and Medini Cosmetic Surgery. We follow NMC advertising norms, you own every account, and the healthcare marketing audit is free.
✔︎ Best for: multi-speciality hospitals, diagnostic & imaging chains, IVF and speciality groups, pharma, wellness and health-tech brands
✔︎ Core channels: SEO, Google Business Profile, Google & Meta Ads, website, WhatsApp, content
✔︎ Healthcare brands we've worked with: Vedhantha Hospitals, Medini Cosmetic Surgery, Firsthealthlabs, Dr. White Dental Care
✔︎ Single doctor or clinic? See digital marketing for doctors
Why healthcare marketing is different
Why hospitals and healthcare brands lose patients online
Patients now compare hospitals, labs and treatments on Google, Maps, YouTube and AI assistants before they ever call. Larger healthcare organisations face three problems a single clinic rarely does.
01
Every branch and department competes on its own
Patients search “cardiologist near me”, “MRI scan in Kukatpally” or “full body check-up Gachibowli”. One hospital homepage cannot rank for all of them — each branch needs its own Google Business Profile and each department or test its own optimised page.
02
Enquiries leak between the ad and the front desk
Calls go unanswered, WhatsApp chats sit idle and form leads never reach the call centre or HMS. Without call tracking and a clear lead hand-off you pay for enquiries you never see — and can’t tell which department or branch produced them.
03
Compliance slows campaigns — or sinks them
Google’s healthcare and medicines ad policy, Meta’s health-content rules, the Drugs and Magic Remedies (Objectionable Advertisements) Act and Indian medical-ethics guidance all limit what you can claim. Generic agencies get ads disapproved — or publish claims that put your reputation at risk.
What's included
Healthcare digital marketing services for hospitals, labs and health brands
One accountable team for every channel that brings patients and enquiries — planned by department, test and branch, and measured in GA4, Search Console and your call logs.
Multi-location SEO & Google Business Profile
A verified, fully optimised Google Business Profile for every branch, department and doctor pages built for local search, hospital and medical-organisation structured data, and consistent NAP citations on Practo, Justdial and healthcare directories.
Google Ads for hospitals & diagnostics
Search campaigns structured by department, procedure, test and package, with radius targeting around each branch, call assets, policy-compliant ad copy and conversion tracking that separates real calls from accidental taps.
Social media & Meta Ads
Doctor-led educational videos, health-camp and new-department launches, health-package promotions and Meta lead forms with clear consent — content that builds trust without crossing into sensational claims.
Hospital & diagnostic websites
Fast, mobile-first, accessible websites with department pages, doctor profiles, test and package catalogues, branch pages, online booking, click-to-call and WhatsApp — built so visitors can act in two taps.
Medical content, AEO & AI search
Patient-education articles and FAQ hubs reviewed by your clinicians, written so Google AI Overviews, ChatGPT and Gemini can understand and cite your hospital accurately — with clear authorship and medical review.
Lead management & automation
Call tracking, WhatsApp Business flows, CRM or HMS hand-off, appointment and report-ready reminders, and lead-to-visit reporting so your call centre and marketing team work from the same numbers.
Who this is for
Built for healthcare organisations, not just single clinics
Hospitals, labs and health brands need branch-level visibility, department-level campaigns, call-centre integration and reporting that a board or promoter can read. We plan each engagement around how your patients actually search and book.
Running an individual practice or a single clinic? Our digital marketing for doctors programme is designed for you.
Multi-speciality hospitals
Super-speciality centres
Diagnostic & pathology labs
Imaging & radiology centres
IVF & fertility groups
Dental & eye-care chains
Physiotherapy & rehab
Pharma & OTC brands
Health-tech & telemedicine
Wellness & Ayurveda
Medical-device companies
Home-care & elder-care services
Who we help you reach
Who are your best patients, and how do they choose a hospital or lab?
Healthcare marketing works when it starts with the patient, not the channel. These are the three people most Hyderabad hospitals and diagnostic chains need to win, what they actually type into Google and AI assistants, and what finally makes them call.
Persona 01
The family decision-maker
Who they are: often a working son or daughter researching on their phone for a parent, comparing two or three hospitals before they call.
What they search: “knee replacement hospital in Kukatpally”, “cardiologist near me”, “cashless hospital near Gachibowli”, “which hospital is good for kidney stones in Hyderabad”.
What convinces them → what we build: named specialists, clear insurance and TPA information, genuine reviews and a fast reply. We build department and doctor pages, a Google Business Profile for every branch and a WhatsApp enquiry flow that answers in minutes.
Persona 02
The diagnostic-test booker
Who they are: a price- and convenience-conscious adult booking a scan, a health check or tests for the family, usually within a day or two.
What they search: “full body checkup price in Hyderabad”, “MRI scan near me”, “home sample collection Miyapur”, “thyroid test cost”.
What convinces them → what we build: transparent package inclusions, report turnaround times, home-collection slots and accreditations you genuinely hold. We build test and package pages, Google Ads by test and branch, and booking reminders that cut no-shows.
Persona 03
The referrer or corporate buyer
Who they are: HR and admin teams buying employee health check-ups, and doctors or partners deciding where to refer patients.
What they search: “corporate health check-up packages Hyderabad”, “pre-employment medical test centre”, “hospital with 24-hour emergency near HITEC City”.
What convinces them → what we build: department capability, clinician credentials and a named point of contact. We build B2B landing pages, LinkedIn and email content, and a CRM pipeline so every corporate enquiry gets a same-day follow-up.
The Brolly Growth System
How we grow patient enquiries for hospitals and diagnostic chains with AI
Five connected steps, run by one accountable team and measured in enquiries, cost per lead, lead quality and visits.
01
Understand
A free audit of every branch’s Google Business Profile, Maps visibility by locality, department pages, ad accounts, call handling and competitors, then a prioritised 90-day plan by department, test and branch with a patient persona for each.
02
Reach
Branch-level SEO, AI search optimisation so ChatGPT, Gemini and Google AI Overviews describe your hospital accurately, and policy-compliant Google and Meta Ads by department and test.
03
Convert
Department, doctor and package landing pages with click-to-call, WhatsApp and online booking, so a worried visitor can act in two taps.
04
Automate
Call tracking, WhatsApp Business follow-up, appointment and report-ready reminders, and CRM or HMS hand-off, so no enquiry waits for a call-back.
05
Scale
A plain-language monthly report on cost per enquiry, lead quality and visits by branch. We cut what does not convert and move budget to the departments and tests that do.
AI handles search and competitor research, ad and content drafts, call and chat summaries and spend alerts; our strategists handle medical-claim checks with your clinicians, budget decisions and every word that goes live.
Free growth audit
See where your next qualified patient enquiries will come from
Tell us your hospital or brand, branches and priority departments. We reply within 24 hours with a short audit of your Maps visibility, website conversion and ad accounts.
Proof, not promises
Healthcare work we can show you
We publish only results our clients have reported or that we can document. No responsible agency guarantees rankings, leads or revenue — we show our working instead.
Cosmetic surgery · KPHB, Kukatpally
Medini Cosmetic Surgery: from a hacked site to a lead-ready practice
After a hack injected roughly 3.6 lakh spam URLs, we cleaned the site down to about 3,000 URLs, rebuilt it on WordPress, strengthened local SEO and ran Hyderabad-targeted Google and Meta Ads for enquiries.
Dental clinic · Client-reported result
Dr. Himabindu Dental Clinic: 45 patient leads in 15 days
Client-reported: a 15-day campaign on ₹2,500 of media spend produced 45 patient leads (about ₹55.56 per lead) and 20–25 reported clinic visits.
Healthcare brands we've worked with
Hospitals, labs and dental groups across Hyderabad
Vedhantha Hospitals (local SEO and patient-acquisition foundations), Firsthealthlabs, Dr. White Dental Care, Dr. Shashi’s Dental Studio and Medini Cosmetic Surgery.
More verified case studies (Search Console and Meta Ads Manager figures):
Compliance-first healthcare marketing
Growth that protects your hospital’s reputation and licence
Healthcare advertising in India carries legal and ethical responsibilities that ordinary marketing does not. We build those checks into every campaign, page and post — before anything goes live.
✔︎ Factual claims only. No guaranteed cures or outcomes, no “No. 1 hospital” superlatives, no misleading before-and-after images.
✔︎ Platform policies checked. Ads are written to Google’s healthcare and medicines policy and Meta’s advertising standards for health, which cuts disapprovals and account risk.
✔︎ Indian law respected. Messaging is reviewed against the Drugs and Magic Remedies (Objectionable Advertisements) Act; prescription medicines are never promoted to the public.
✔︎ Patient data protected. Forms, call recordings and WhatsApp flows are set up with India’s DPDP Act 2023 in mind, and patient data is never used for ad audiences without consent.
✔︎ Real reviews only. We help you ask genuine patients for feedback and respond professionally — never fake, bought or incentivised reviews.
AI + human
What AI does, and what our team does
AI gives your hospital speed and coverage. People give it judgement. In healthcare, nothing reaches a patient without a human check.
AI-powered speed
What AI does
✔︎ Maps how patients search by department, locality and language (English, Telugu, Hindi)
✔︎ Drafts ad, page and FAQ variants for medical and compliance review
✔︎ Summarises calls and WhatsApp chats and tags enquiry quality by branch
✔︎ Flags spend spikes, ranking drops and missed calls before they cost you patients
Human judgment
What our team does
✔︎ Reviews every claim with your clinicians and against Google, Meta and Indian advertising rules
✔︎ Sets budgets and priorities with your management, branch by branch
✔︎ Writes and approves final copy; keeps identifiable patient data out of public AI tools (DPDP Act 2023)
✔︎ Owns the monthly report and agrees next month’s plan with you
Choosing a partner
How to choose the best healthcare digital marketing agency in Hyderabad
“Best” depends on your organisation, but four questions separate a healthcare specialist from a generalist. Ask every agency you shortlist — including us.
Do they understand healthcare compliance?
Ask how they handle Google’s healthcare ad policy, medical claims and patient data. Vague answers usually mean disapproved ads or risky copy later.
Do they report enquiries and visits?
Impressions and likes don’t fill OPD slots. Insist on reporting by branch and department: calls, WhatsApp chats, form leads, bookings and cost per enquiry.
Will you own the accounts and data?
Your Google Ads, Meta, GA4, Search Console and Google Business Profile accounts should be in your name. At Brolly they always are.
Can they show verifiable healthcare work?
Ask for named case studies and client-reported results you can check — and walk away from anyone who guarantees rankings or patient numbers.
Across Hyderabad & Telangana
Healthcare marketing planned branch by branch, locality by locality
Patients rarely cross the city for a scan or an OPD consultation, so we plan Maps visibility and ad radius around each of your branches. Our office is in Hyder Nagar, and we work with healthcare organisations across Hyderabad, Secunderabad and the rest of Telangana.
Kukatpally & KPHB
Hyder Nagar
Gachibowli
HITEC City & Madhapur
Kondapur
Banjara Hills
Jubilee Hills
Ameerpet
Secunderabad
Miyapur
Dilsukhnagar
LB Nagar
Uppal
FAQs
Healthcare digital marketing: questions hospitals and health brands ask
What is digital marketing in healthcare?
Healthcare digital marketing is the use of search, Google Maps, social media, websites, content and paid ads to help patients find, evaluate and contact a hospital, clinic, diagnostic centre or health brand. Done well, it combines SEO, Google Business Profile, compliant Google and Meta Ads and conversion tracking, so every enquiry can be traced to its source.
What is a healthcare marketing agency?
A healthcare marketing agency plans and runs marketing for healthcare organisations, combining standard digital skills with knowledge of medical-advertising rules, patient privacy and clinical review. Brolly Agency is a Hyderabad-based digital marketing agency that serves hospitals, diagnostic centres and health brands alongside businesses in many other industries.
What is the average cost of digital marketing in Hyderabad?
There is no reliable single average: cost depends on the number of branches and departments, the channels you use and how competitive your specialities are. Agency management is usually a monthly fee, while Google or Meta ad spend is paid separately to the platform. Brolly Agency quotes a fixed monthly fee after a free audit, so you know the cost before you commit.
Which agency is best for healthcare digital marketing?
The best healthcare agency for you understands medical-advertising compliance, reports enquiries and visits rather than impressions, keeps ad accounts in your name and can show verifiable healthcare work. Ask for case studies and a sample report before signing, and be wary of any agency that guarantees rankings or patient numbers. Our case studies are a good place to start.
How is this different from your digital marketing for doctors service?
Our digital marketing for doctors service focuses on individual doctors and single clinics. This healthcare programme is for hospitals, diagnostic chains, pharma and multi-location organisations that need branch-level SEO, department campaigns, call-centre integration and management reporting.
Can you market a multi-location hospital or diagnostic chain?
Yes. We set up a separate Google Business Profile, landing pages and ad campaigns for each branch and key department or test, so each one ranks and reports independently while your brand stays consistent. Enquiries are tagged by branch through call tracking and lead management.
Can pharma and healthcare brands advertise online in India?
Yes, within limits. Prescription medicines cannot be promoted to the public in India, and the Drugs and Magic Remedies (Objectionable Advertisements) Act restricts claims for specified conditions. Pharma and health brands can still run disease-awareness, corporate, OTC and wellness campaigns; we review every claim with your medical or regulatory team first.
How long does healthcare digital marketing take to show results?
Google Ads can generate enquiries within the first few weeks of launch. Google Business Profile improvements typically show movement in 4–12 weeks, and organic SEO for competitive specialities usually takes 4–9 months to compound. We track enquiries from day one so progress is visible early.
Do you work only with healthcare organisations?
No. Brolly Agency is a full-service digital marketing agency in Hyderabad working with businesses in every niche, from real estate and education to professional services, hospitality and B2B. Healthcare is one industry where we have specialised experience. See the industries we serve.
How does Brolly Agency use AI in healthcare marketing?
Brolly uses AI for research, drafting and monitoring, and people for every decision that reaches a patient. AI maps how patients search by department and locality, drafts ad and page variants, summarises calls and WhatsApp chats and flags spend or ranking changes; our strategists and your clinicians approve every claim, and identifiable patient data stays out of public AI tools. See our AI search optimisation service.
How is Brolly’s healthcare marketing priced?
Brolly charges a fixed monthly management fee, quoted after a free growth audit, and your Google and Meta ad spend is paid directly to the platforms from accounts in your hospital’s name. The fee depends on the number of branches, departments and channels, and every monthly report shows media spend, cost per enquiry and lead quality side by side.
Keep exploring
Related services and industries
The same accountable, enquiry-focused approach powers our work across services and sectors:
Free healthcare marketing audit
Find out where patients are choosing another hospital — and how to win them back.
Share your hospital or brand name, branches and priority departments. We reply within 24 hours and follow up with a short audit of your Maps visibility, website conversion, ad accounts and the highest-impact fixes.
Brolly Agency · 3rd Floor, Dr. Atmaram Estates, Vasantha Nagar Main Road, Hyder Nagar, Hyderabad 500072 · Mon–Sat, 10 AM–7 PM · brollyagency@gmail.com